What it is
Premium chocolate gift brand. Playful but elevated. Built for gifting moments (birthdays, corporate, just-because).
Team
- Caleb: product + creative
- Cyrus: biz operations, sales
- Desmond: front-end + production
Status
- Packaging board: in build (memory/projects/chuckle-balls/packaging_board.md)
- Marketing lanes: mapped (3 lanes, see marketing_lanes.md)
- Next: finalize first SKU, run small launch drop
Key decisions
- Name locked
- Positioning: "premium-playful", not ironic-cheap
- Distribution: DTC first, retail later